2024 Aprto2026 Jul

• Turned client requirements into clear product goals, information architecture and user flows.
• Designed mobile, web, staff app and CMS experiences for different user roles.
• Took products from workflows and wireframes to prototypes, final UI and developer handoff.
• Improved existing products by identifying usability issues and simplifying complex workflows.
• Worked with clients, stakeholders, PMs and developers, using AI to accelerate analysis and prototyping.

2021 Julto2024 Jan

• Collaborated with product owners to understand design requirements, user journeys and interactions.
• Contributed to user research, ideation and usability testing.
• Defined campaign visuals and branding direction for websites, apps and promotional materials.
• Developed wireframes, prototypes and interactive mockups to communicate design concepts.
• Worked closely with project managers and developers to maintain design consistency through delivery.

2013 Novto2021 May

• Communicated with clients about product flows and design direction.
• Created wireframes, flow diagrams, mockups, prototypes and responsive interfaces.
• Enhanced and maintained the usability of responsive websites and applications.
• Worked closely with developers to understand technical requirements.
• Designed supporting materials including webpages, banners, eDMs and business cards.

2012 Octto2013 Oct

• Prepared output-ready artwork for digital products and printed marketing materials.
• Developed and maintained a consistent brand identity and guidelines.
• Handled product photography, editing and photo retouching.

2010 Octto2012 Oct

• Designed toy branding, packaging and marketing materials.
• Prepared production-ready artwork files.
• Worked closely with shops and external partners on visual-design requirements.