Complex Systems, Made Clear
I turn multi-role requirements and business rules into clear information architecture, user flows and interfaces.
Hello, I'm a
I design complex digital products across mobile apps, web platforms and CMS systems—turning business requirements into clear, accessible and scalable user experiences.
10+ years in designEnd-to-end product thinkingMulti-platform product experienceComplex systems made simple
Product Design Strengths
What I Bring
End-to-End Product Delivery
From requirements and wireframes to prototypes, final UI, developer handoff and design QA.
Cross-Platform UI Craft
I design consistent experiences across mobile apps, responsive websites, staff tools and CMS platforms.
01 / Selected work
Complex products,
made easier to use.
A focused selection spanning mobile products, web platforms and connected systems.
About
Designing the whole experience, not just the screen.
I'm a Hong Kong–based Senior Product and UX/UI Designer with over ten years of experience. I turn complex requirements into thoughtful mobile apps, web platforms and CMS products—from early research and information architecture through user flows, wireframes, high-fidelity UI and developer handoff.
I bring product and systems thinking to every stage, balancing user needs, business goals, accessibility and technical constraints while collaborating closely with clients, stakeholders, product managers and developers.
Experience
Recent roles.
✦2024 Aprto2026 Jul
Senior UX/UI Designer
Zensis Limited
- Turned client requirements into clear product goals, information architecture and user flows.
- Designed mobile, web, staff app and CMS experiences for different user roles.
- Took products from workflows and wireframes to prototypes, final UI and developer handoff.
- Improved existing products by identifying usability issues and simplifying complex workflows.
- Worked with clients, stakeholders, PMs and developers, using AI to accelerate analysis and prototyping.
2021 Julto2024 Jan
Senior UX/UI Designer
People Technology Holdings Limited
- Collaborated with product owners to understand design requirements, user journeys and interactions.
- Contributed to user research, ideation and usability testing.
- Defined campaign visuals and branding direction for websites, apps and promotional materials.
- Developed wireframes, prototypes and interactive mockups to communicate design concepts.
- Worked closely with project managers and developers to maintain design consistency through delivery.
2013 Novto2021 May
UX/UI Designer
Nuthon IT Solutions Ltd.
- Communicated with clients about product flows and design direction.
- Created wireframes, flow diagrams, mockups, prototypes and responsive interfaces.
- Enhanced and maintained the usability of responsive websites and applications.
- Worked closely with developers to understand technical requirements.
- Designed supporting materials including webpages, banners, eDMs and business cards.
2012 Octto2013 Oct
Graphic Designer
Pet-Link Co. Ltd.
- Prepared output-ready artwork for digital products and printed marketing materials.
- Developed and maintained a consistent brand identity and guidelines.
- Handled product photography, editing and photo retouching.
2010 Octto2012 Oct
Graphic Designer
Creative Fun Ltd.
- Designed toy branding, packaging and marketing materials.
- Prepared production-ready artwork files.
- Worked closely with shops and external partners on visual-design requirements.
Core skills
From ambiguity
to shipped product.
A connected toolkit for shaping useful, scalable digital experiences.